Senior GTM leadership embedded in your team from week one, without the CMO search overhead.
Growth-stage companies face a structural leadership gap that is both urgent and expensive to resolve. A junior marketing hire can execute assigned tasks but cannot set strategy, allocate investment across channels, or be held accountable for a pipeline number. A full-time CMO is the right long-term answer, but the search takes twelve to eighteen months, and the total first-year cost - salary, equity, recruitment fees, and ramp time - typically exceeds $300,000. In the interval, marketing operates without senior direction, spend is allocated without strategic accountability, and pipeline targets are missed with no single owner responsible for the outcome. The companies that close this gap fastest are those that bring senior GTM leadership into the business immediately, while the permanent hire is identified.
Senior GTM leadership is embedded in your business from week one - present in leadership meetings, active in your communication channels, engaged with your sales function, and accountable to your board. This is not an advisory relationship. It is operational ownership of the full go-to-market motion, with the same accountability structure you would expect from a permanent CMO.
We develop a living GTM strategy and twelve-month roadmap, reviewed and updated each quarter as the business and market evolve. The roadmap defines which customer segments to prioritise, which channels to invest in, which positions to own, and what the pipeline trajectory should look like at each stage of the growth plan.
We lead and actively develop your existing marketing function - setting direction, reviewing work, making prioritisation decisions, and building the capability of each team member. The engagement is designed so the team becomes progressively more independent over its duration, not more reliant on external leadership.
We hold the pipeline and customer acquisition cost targets and report on both monthly to your leadership team, with full attribution behind the numbers. The accountability structure is identical to what you would expect from a full-time senior hire - with the agility to scale the engagement as the business requires.
We manage all external agencies, specialist contractors, and technology vendors on your behalf. Briefs are owned, outputs are reviewed against defined quality standards, and performance is held to account in the same way it would be by a full-time marketing leader. The co-ordination overhead is removed from your executive team entirely.
Practical guidance on the decisions, systems, and execution patterns that make this work produce pipeline.
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Selected proof from EasyGTM engagements where strategy, infrastructure, and execution had to move together.
Built the full commercial infrastructure from the ground up - CRM, automation, process, and the hire to run it.
Built complete GTM infrastructure for a B2B SaaS startup, from ICP definition to first closed revenue.
Designed and executed a complete field marketing programme from zero in six days.
Repositioned a deep tech company from engineering-led to outcome-led messaging.
A 30-minute E-A-S-Y Audit will identify which phase of your GTM motion is the primary constraint, what it would take to address it, and whether this service is the right first engagement for your business. If it is not the right fit, you will hear that clearly in the session.
Book a 30-minute E-A-S-Y Audit