A managed ABM programme run by AI agents and reviewed by a senior marketer, from account research to pipeline reporting.
The majority of ABM programmes are segmented marketing with a target account list attached. A LinkedIn ad served to company employees, a first-name merge tag in an email sequence, and outreach labelled as personalised that reads identically for every account on the list. This approach produces activity metrics without producing pipeline. Genuine account-based marketing is a materially different operating model: dedicated intelligence per account, a shared play co-ordinated across sales and marketing, and content and messaging built for the specific buying group at a specific account. The companies running that model close deals in their target accounts at significantly higher rates and at larger average deal values.
We define your ICP, buyer pain points and jobs to be done, then build, enrich and tier the target account list. Tiering reflects commercial fit and live buying signals, so effort concentrates on the accounts most likely to move toward a purchase.
For each target account we identify the decision-makers, champions and influencers, and track the changes that matter: job moves and promotions, new decision-makers, country moves, and champions joining new accounts.
We monitor business triggers such as funding and acquisitions, hiring and layoffs, new technology and relevant company news, alongside engagement from LinkedIn, content, webinars and repeat product and pricing visits. Signals are tracked through your connected CRM, website, LinkedIn and event data, mapped to accounts and buying groups, and rolled into an account score.
Account intelligence, messaging and campaign agents research accounts, qualify them against your ICP, tailor messages by buying role and stage, and draft ads, email and landing pages. Every strategy and campaign is reviewed and executed by a senior marketer, so your team stays in control.
One target account list, with relevant content for each buyer and buying stage. LinkedIn paid and organic, Google Search and Display, LinkedIn outreach, email and webinars run as a single co-ordinated motion, with shared account context connecting paid media, content and outreach.
As campaigns learn, we reach more buying roles within engaged accounts and extend coverage to further accounts that resemble the ones responding, so the plays that work reach more of your market.
Marketing and sales work from the same view of each account: its score, the buying roles engaged, recent activity, and the suggested next step. Sales receives prioritised accounts for follow-up, with the context to start the right conversation.
We report accounts activated, accounts engaged and high-intent accounts, and connect account activity to pipeline and revenue in your CRM, by account and by campaign. Leadership can see which accounts are progressing, which plays are working, and where to concentrate effort next.
One coordinated account programme, from defining the ICP to planning the next cycle.
Customer fit, pain points and jobs to be done.
Build, enrich and tier the account list.
Find decision-makers, champions and signals.
Messaging, content and journeys by segment.
Activate the first account segment.
Reach more buying roles across channels.
Adjust campaigns using activity and intent.
Assess account progress and plan the next cycle.
Months 4-6: continue execution, refresh account intelligence and expand successful campaigns.
ABM as a service is a managed account-based marketing programme. EasyGTM defines your ICP, builds and tiers the target account list, maps the buying group at each account, tracks buying signals, and runs co-ordinated campaigns across LinkedIn, Google, email, outreach and webinars, with pipeline reporting by account. AI agents handle research and drafting, and a senior marketer reviews and executes every campaign.
Demand generation builds interest across a broad market segment. ABM concentrates effort on a defined list of target accounts and builds messaging for the specific buying group at each one. Sales and marketing work the same accounts from the same account view, so follow-up is timed to what each account is actually doing.
First campaigns launch in week four of the 12-week launch cycle. Weeks one to three cover the ICP, account research and tiering, and buying group mapping. Weeks five to twelve expand coverage, adapt campaigns to engagement and intent, and review what to scale. After week twelve the programme continues, with account intelligence refreshed and successful campaigns extended.
We track three families of signal: buying group changes (job moves, promotions, new decision-makers, champions joining new accounts), account signals (funding and acquisitions, hiring and layoffs, new tools and technology, relevant news), and engagement signals (LinkedIn engagement, content clicks and downloads, webinar attendance, repeat product and pricing visits). They are tracked through your connected CRM, website, LinkedIn and event data and rolled into an account score.
Three agents support the programme: an account intelligence agent that researches accounts and qualifies them against your ICP, a messaging agent that tailors messages by buying role and drafts ads, email and landing pages, and a campaign agent that prepares campaigns for each stage and proposes the next test. A senior marketer reviews the strategy and every campaign before it goes live and executes it.
We report accounts activated, accounts engaged and high-intent accounts, and connect account activity to pipeline and revenue in your CRM, by account and by campaign. Leadership can see which accounts are progressing, which plays are working, and where to concentrate effort next.
Practical guidance on the decisions, systems, and execution patterns that make this work produce pipeline.
View all insightsA visual guide to how EasyGTM runs account-based marketing: six steps, three signal families, six channels, AI agents with human review, and a 12-week plan.
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