Common Questions
Everything a serious buyer wants to know before booking a call. If your question is not here, it will be answered in the first ten minutes of the E-A-S-Y Audit.
01 How is EasyGTM different from a traditional marketing agency?
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Most agencies own a channel and report on activity within it. EasyGTM owns the outcome. We embed into your revenue function as an execution partner, report on pipeline and CAC, and connect positioning, systems, and execution as one programme. The difference is accountability: we define success as pipeline moved, not deliverables produced.
02 What does an engagement typically cost?
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Sprint projects, such as a positioning engagement or Martech audit, typically start at $3,000 to $5,000. Ongoing Consolidated GTM or Fractional GTM Leadership retainers typically run $6,000 to $15,000 per month, depending on scope and market. The E-A-S-Y Audit identifies the right starting point for your situation, and it is free.
03 How quickly can engagements start?
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Most engagements begin within two weeks of the scoping call. Consolidated GTM and Fractional GTM Leadership start with a two-week onboarding sprint before moving to full execution. If you have an urgent launch or market entry deadline, contact us directly.
04 Who will actually be working on our account?
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Arul leads every engagement directly. EasyGTM is a founder-led consultancy. You have direct access to senior expertise on every call, every strategic decision, and every key deliverable. There are no junior intermediaries.
05 How does Fractional GTM Leadership compare to hiring a full-time CMO?
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A full-time CMO search takes twelve to eighteen months. The total first-year cost, including salary, equity, recruitment fees, and ramp time, typically exceeds $300,000. Fractional GTM Leadership provides senior accountability to your pipeline number from week one, at a fraction of that cost, with the engagement scaling as the business requires.
06 Do you work with companies outside India?
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Yes. Arul lived and worked in the United States, holds an MS from the University of Colorado at Boulder, and led Americas GTM for a global enterprise software company. He has managed campaigns across 60+ countries. The International Market Entry service is specifically designed for companies entering the US, APAC, EU, and MENA markets.
07 How is the E-A-S-Y Framework different from a standard GTM strategy?
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A GTM strategy engagement produces a document. The E-A-S-Y Framework produces a running system. The four phases, Evaluate, Architect, Ship, and Yield, are run in sequence with specific deliverables at each stage. We operate the system rather than handing over a plan.
08 What size companies do you work with?
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Primarily Series A to C B2B companies building or rebuilding their GTM motion, and mid-market enterprise teams where marketing is underperforming relative to a growth mandate. We also work with pre-revenue companies entering a new market or building GTM infrastructure from zero.
09 What industries do you specialise in?
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B2B technology and SaaS. Significant experience in enterprise software, AI and automation platforms, fintech, and HRtech. If your company sells a complex product to a business buyer with a multi-stakeholder sales cycle, EasyGTM is built for that environment.
10 Do you offer performance-based pricing?
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For select Consolidated GTM engagements, we are open to a hybrid model: a base retainer with a performance component tied to agreed pipeline targets. This is discussed during the scoping call and depends on the current state of your GTM motion.
11 What happens when an engagement ends?
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Every engagement is designed to leave a self-running system. We document every process, playbook, and tool configuration so your team can own it. Many clients continue with a lighter advisory retainer. That is optional.
12 Can you work alongside our existing marketing team or agency?
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Yes. This is the most common engagement structure. EasyGTM adds the strategic, RevOps, and AI execution layer that existing teams or channel agencies typically do not provide. We co-ordinate the whole rather than competing with the parts.
13 How do I know if we need EasyGTM?
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If any of these are true: marketing spend is not traceable to pipeline, sales ignores marketing's leads, positioning does not differentiate you from competitors, you are entering a new market without a GTM system, or senior marketing resource is absent or stretched. The E-A-S-Y Audit will identify which constraint is primary.
14 What types of insights and content does EasyGTM publish?
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EasyGTM publishes 26 articles across five categories: GTM Execution, Revenue Architecture, Demand and Pipeline, International Markets, and Leadership and Strategy. Six articles are structured as visual guides and scorecards. All content is written for B2B revenue leaders at Series A to C stage and above.