Privacy Policy

Last Updated: December 18, 2025

1. Introduction

EasyGTM Software Private Limited (“EasyGTM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.easygtm.com (the “Site”) or engage with our marketing services.

By accessing or using our Site, you consent to the data practices described in this policy. This policy is drafted in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable international standards.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you (“Personal Data”).

2.1 Information You Provide to Us

We collect information directly from you when you fill out forms on our website, subscribe to our newsletter, request a demo, or contact our support team. This includes:

  • Identity Data: Full name, job title.
  • Contact Data: Business email address, phone number (+91 80151 21701), and company name.
  • Professional Data: Company website URL, business goals, and budget information provided during inquiries.

2.2 Information We Collect Automatically

As you navigate our Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:

  • Device Data: IP address, browser type, operating system, and screen resolution.
  • Usage Data: Pages viewed, time spent on pages, clickstream data, and referral sources.
  • Location Data: General geographic location based on IP address (e.g., City, Country).

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to track the activity on our Service and hold certain information. Specifically, we use:

  • Google Analytics 4: To analyze website traffic and user behavior. Google’s privacy practices can be found here.
  • Meta (Facebook) Pixel: To measure the effectiveness of our advertising and serve retargeting ads.
  • LinkedIn Insight Tag: To track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn ads.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

3. How We Use Your Information

We use the information we collect for the following business purposes:

  • Service Delivery: To provide, operate, and maintain our website and services.
  • Communication: To contact you regarding your inquiries, send you technical notices, updates, security alerts, and support messages.
  • Marketing: To send you newsletters, marketing communications, and promotional offers (you may opt-out at any time).
  • Analytics: To understand and analyze how you use our website, allowing us to improve user experience and optimize our marketing strategies.
  • Compliance: To comply with legal obligations and protect against legal liability.

4. Disclosure of Your Information

We do not sell your Personal Data. We may share your information with:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., cloud hosting via AWS/Vercel, CRM providers like HubSpot, email services).
  • Analytics Partners: Google, Meta, and LinkedIn for the specific tracking purposes mentioned in Section 2.3.
  • Legal Requirements: If required to do so by law or in the good-faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of EasyGTM, or protect against legal liability.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

5. Data Security

We implement appropriate technical and organizational security measures to protect your Personal Data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption (SSL), secure servers, and restricted access to personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Your Data Protection Rights

Depending on your location, you may have the following rights:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Correction: You have the right to request that we correct any information you believe is inaccurate.
  • Right to Deletion: You have the right to request that we erase your personal data, under certain conditions.
  • Right to Opt-Out: You may opt-out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

To exercise these rights, please contact us at contactus@easygtm.com. We will respond to your request within 30 days.

7. Jurisdiction and Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes relating to this policy shall be subject to the exclusive jurisdiction of the courts in Chennai, India.

8. Contact Us

If you have questions about this Privacy Policy, please contact us: