Precision Account Engineering for Impact.
Most Account-Based Marketing programs fail because they are "ABM" in name only. They rely on generic ads targeting companies without any real context, relevance, or personalization. This "spray and pray" approach wastes budget, frustrates sales teams with low-quality leads, and damages brand perception by treating VIP prospects like generic leads. True ABM requires deep personalization, tight alignment with sales objectives, and the ability to strike exactly when buying intent is highest. If your marketing doesn't speak directly to the specific pain points of the CFO at your target account, it's not ABM—it's just noise.
Our Methodology
Hyper-Segmented ICP Definition
We move beyond basic firmographics (revenue, headcount) to identify the specific behavioral and technographic signals that indicate a readiness to buy. We use data to find the 20% of accounts that will realistically bring 80% of your revenue. We validate this data manually and programmatically, ensuring your sales team never wastes a dial on a ghost contact.
Buying Committee Mapping
We don't just target a company; we target the consensus group. We identify the 6-10 stakeholders who actually sign the check—from the technical champion to the economic buyer—and map their specific influence pathways. We understand the internal politics of your target accounts, crafting specific narratives that arm your internal champions with the data they need to sell your solution to their bosses.
Multi-Channel Orchestration
We sync LinkedIn ads, personalized email sequences, tailored events, and executive outreach into a unified story. Every touchpoint is deliberate, timed, and designed to advance the deal, ensuring that sales and marketing are telling the same story to the same people at the same time. We build "surround sound" campaigns where a prospect sees your value proposition on their feed, in their inbox, and in industry publications simultaneously.
What we deliver
- Verified Target Account List (TAL) with direct contact data
- Custom Creative Assets & Landing Pages per Industry/Vertical
- LinkedIn & Email Sequencing Playbooks
- HubSpot/Salesforce ABM Dashboard & Attribution Setup
- End-to-end campaign execution