Case Study
Field Marketing Programme for a B2B Fintech Client
Designed and executed a complete field marketing programme from zero in six days.
Outcomes
40+ Qualified Meetings
6 days Build Time
Complete Motion
Case Study Brief
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Starting point
A B2B financial technology team needed a complete field marketing motion under extreme time pressure, with strategy, collateral, outreach, and follow-up all working together.
What had to change
The deadline left no room for a slow agency process. The client needed a programme that could generate qualified enterprise conversations immediately.
Execution
What EasyGTM built
EasyGTM built the field marketing programme as a complete motion, not a set of disconnected event tasks. We defined the account focus, message, outreach sequence, collateral requirements, follow-up workflow, and sales handoff before execution began.
The sprint compressed strategy, copy, campaign operations, and follow-up into a six-day build. Every asset and touchpoint was created to move enterprise prospects into qualified conversations quickly, with no dependency on a slow agency process.
The programme generated 40+ qualified enterprise meetings and gave the team a repeatable field marketing motion they could use beyond the immediate deadline.
Related Services
Services Used in This Engagement
Demand Generation
Demand creation and capture programmes that produce pipeline - not just MQLs that disappear.
Learn moreContent & AEO
Content built to answer buyer questions - at every stage, in every format that creates commercial conversations.
Learn moreABM
Account-based programmes that co-ordinate marketing and sales against a defined list of high-value accounts.
Learn more Next Step
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