18 Years. One Obsession
Arul Amudhan Gunalan is the founder of EasyGTM and the creator of Maaran.ai. He is one of the few marketing leaders who started as an engineer and stayed one.
An MS in Electrical Engineering and several years in chip design at a global semiconductor company gave him a way of thinking most marketers never acquire: systems-level precision, a genuine understanding of how technical products work, and the ability to translate engineering complexity into market language without losing either. He does not interpret technology for buyers. He understands it at the level that built it.
That foundation shaped everything that followed. Across 18 years of GTM leadership he has launched AI products from MVP to market, built Maaran.ai from the ground up as a working AI platform, and run marketing for enterprise software used across 100+ countries. Where most marketers use AI as a productivity tool, Arul builds with it - designing the architecture, writing the workflows, and deploying agents that run inside client engagements.
EasyGTM is the result of that combination: an engineer's rigour applied to go-to-market execution, at the speed a high-growth business demands.
The Partner He Wished He Had
Across 18 years and companies at every scale, Arul watched the same pattern: the strategy was right, the team was capable, and execution failed. Wrong channels, misaligned teams, tools that did not connect, no one accountable for the whole.
He founded EasyGTM in December 2023 with a specific thesis: most B2B companies need less strategy advice and more execution. EasyGTM was built to provide exactly that, embedded in the client's revenue function, accountable to a pipeline number, and running the system until it works.
EasyGTM was incubated at IIMB NSRCEL Launchpad 26 and is supported by Microsoft for Startups.
Building the AI Layer
Alongside EasyGTM, Arul is building Maaran.ai, a proprietary AI marketing copilot for GTM intelligence, competitive research, and content at scale. It powers EasyGTM's market research and content workflows, compressing what takes teams days into hours. Most agencies claim to use AI. EasyGTM builds it.
