Powering GTM Velocity Past
Strategic and Technical Challenges.
Our mission is to democratize enterprise-grade GTM execution for the next generation of tech leaders. We believe that sophisticated marketing needs shouldn’t cripple creative and honest marketing efforts. By combining elite human talent with the leverage of AI, we make high-performance growth accessible, scalable, and transparent.
We are tired of the "black box" agency model where the agency's targets supersede your specific challenges. We believe in engineering outcomes, not just billing hours. We are building a future where marketing teams can execute complex, technology first strategies and are able to deliver without compromise.
Arul Amudhan Gunalan
Arul brings over 16 years of specialized experience in B2B Enterprise marketing and Go-To-Market (GTM) strategy. A technically adept leader, he has successfully steered global marketing initiatives at prominent organizations.
Prior to founding EasyGTM, Arul served as the Head of Digital Marketing at EdgeVerve and AVP of Marketing at Xoxoday. He specializes in building robust demand generation engines from the ground up, with a proven track record of establishing scalable lead funnels within six months.
His expertise spans the full marketing spectrum, from high-level planning and strategy to the technical implementation of Martech stacks, SEO, and Account-Based Marketing (ABM). At EasyGTM, Arul applies this deep domain knowledge to help businesses redefine their growth strategies and achieve predictable revenue.
Our Core Values
Radical Transparency
We don't hide behind jargon or vanity metrics. We show you exactly what we are doing, why we are doing it, and what the real results are. If a campaign fails, we tell you why and how we're fixing it immediately.
Speed as a Habit
In the modern economy, speed is the primary currency. We optimize every workflow to reduce latency and accelerate time-to-market. We believe that a good plan executed today is better than a perfect plan executed next month.
Outcome Obsession
We don't celebrate shipping; we celebrate selling. If the work we do doesn't contribute to revenue, we consider it a failure. We align our incentives with your growth.
Sovereignty
We build systems that *you* own. We don't lock you into black-box retainers; we build the infrastructure you need to eventually stand on your own two feet. We document everything, ensuring you hold the keys to your own kingdom.