A managed account-based programme, run by AI agents and reviewed by a senior marketer.
S · Ship
Most ABM is a normal campaign aimed at a list of company names. Genuine ABM treats each target account as its own market: it reads live buying signals, maps the people involved, and speaks to each of them in the right channel at the right stage. This is the operating model behind our ABM service, from the first ICP workshop to pipeline reporting by account.
The six-step motion
STEP 01
Define the ICP
Customer fit, buyer pain points and jobs to be done.
STEP 02
Find and tier accounts
Build, enrich and rank the list by fit and live signals.
STEP 03
Map the buying group
Decision-makers, champions and influencers at each account.
STEP 04
Read the signals
Job moves, company triggers and buyer engagement, scored.
STEP 05
Run co-ordinated campaigns
Six channels, one account list, the right message per role.
STEP 06
Report pipeline by account
See which accounts are moving and which plays work.
Three signal families we track
Tracked through connected CRM, website, LinkedIn and event data, then mapped to accounts and buying groups.
Buying group changes
Job changes and promotions
New decision-makers
Country moves
Champions joining new accounts
Account signals
Funding and acquisitions
Hiring and layoffs
New tools and technology
Relevant company news
Engagement signals
LinkedIn engagement and mentions
Content clicks and downloads
Webinar sign-ups and attendance
Repeat product and pricing visits
Data from: CRMWebsiteLinkedInEvents
SignalA champion joins a new accountDetected and mapped to the buying group
›
ScoreIntent moves from medium to highEngagement and context update the account score
›
ActionSales and marketing respondTailored proof and a timely, relevant follow-up
One account view for sales and marketing
Sample view. Every account gets a score, an intent band and a suggested next step.
Account A82High intent
Account B61Medium intent
Account C28Low intent
Account A · what the team sees4 buying roles engaged · repeat pricing and comparison visits · webinar attended by a decision-maker. Next: share tailored customer proof.
Six channels, one target account list
LinkedIn paid
TOFUMOFUBOFU
Reach the buying team with account ads, proof and retargeting.
LinkedIn organic
TOFUMOFUBOFU
Build familiarity through expert posts and buyer conversations.
Google Search + Display
TOFUMOFUBOFU
Capture active research with search demand and retargeting.
LinkedIn outreach
TOFUMOFUBOFU
Build relevant connections with personal follow-up.
Email
TOFUMOFUBOFU
Nurture the buying team with relevant customer proof.
Webinars
TOFUMOFUBOFU
Help buyers evaluate with customer stories and live Q&A.
Shared account context keeps paid media, content and outreach connected, so every touch builds on the last.
Who does the work
Account intelligence agent
Researches accounts and buyers
Qualifies against your ICP
Surfaces relevant buying signals
Messaging agent
Turns buyer pain into positioning
Tailors messages by buying role
Drafts ads, email and landing pages
Campaign agent
Prepares campaigns for each stage
Connects messages across channels
Uses results to propose the next test
›
Senior marketer in the loop
Your strategy and campaigns are reviewed and executed by an experienced marketer. Agents add speed. People keep the judgement.
Your first 12 weeks
Month 1 · Weeks 1-4
Build + launch
Define the ICP, research and tier accounts, map buying groups, design campaigns by segment.
First campaigns live: Week 4
Month 2 · Weeks 5-8
Engage + learn
Expand coverage to more buying roles across channels and adjust using activity and intent.
Month 3 · Weeks 9-12
Optimise + expand
Review account progress, decide what to scale and plan the next cycle.
Months 4-6: continue execution, refresh account intelligence and expand the campaigns that are working.
